📈 It’s not just you. The market is shifting


Hey Reader,

Have you felt it lately?

That pressure to figure out a new way to run your business—without a clear map?

You’re not alone. And it’s not your fault.

I’ve been hearing the same thing from so many entrepreneurs I work with:

  • “I don’t think I want to offer this anymore... but I don’t know what’s next.”
  • “The way I used to market isn’t working anymore.”
  • “Everything feels harder than it used to—and I’m tired.”

Listen, the market has changed. Buyer behavior has changed. You've changed.

The economy is affecting how people purchase, and plan.

And your elevated vision for your brand and life is affecting business.

And all of that creates pressure.
Not just on your systems or strategy—but on you.

That’s why so many business owners are feeling burned out right now—not just from doing too much, but from trying to do things that no longer fit.

That’s the kind of burnout I want to talk about.

The quiet, internal kind that says:

“I know I need to change something… but I don’t know where to start.”

If that’s where you are—or somewhere close—I want to invite you inside the Clarity Collective.

This is where I’m sharing:

  • The exact shifts I’m making in my own business (yep, real time).
  • What I’m helping my clients adjust—root causes of burnout, pricing, messaging, mindset, manifestation and more.
  • Mindset and emotional clarity drops to help you move forward without spinning out.

If you're sensing a shift in your business—or yourself—this is your sign to explore it with role modeling & mentorship.
👉🏾 https://sonjathompkinscoaching.thrivecart.com/the-clarity-channel-subscription/

You don’t have to figure it out alone. And you’re not behind—you’re just being called into your next chapter.

I’m here for it (and for you),
Sonja

✨ Thoughts on Today’s Email?

Love It! This topic resonates with me.

​I don’t relate to this topic

I prefer business how-to emails only

Harmony Not Hustle Email Series

This ongoing email series supports entrepreneurs, high achievers and multi-passionate creatives to end cycles of burnout without compromising your well-being or your success. I combine my two decades of experience as a small business owner, leader and self-mastery expert to teach others how to create success models that fit YOUR energy, values and vision.

Read more from Harmony Not Hustle Email Series
Detail of the SumUp Solo and POS system on a wooden counter, surrounded by plants in a design-focused retail store. A stylish, tech-forward solution for entrepreneurs who care about brand aesthetics.

HeyReader, In this week’s episode of the Harmony Not Hustle Podcast, I walk through 3 simple ways to increase revenue in your storefront business without adding overspending on new merch or adding more services to your plate.I share how one client and I identified a hidden revenue generator within her store and how we optimized it using what she already had. And reopen access to one of my most watched training for product based and people service-centered storefront business owners! 🎧 Listen...

Hey Reader, One of my clients that owns & operates a storefront recently increased her revenue by 30% by implementing a strategy I put together for her and she didn’t add a single new product. My client thought when sales were slow that it must be the inventory was stale. She thought she needed to add new inventory several times a week to keep things fresh.Instead, we focused on refining what was already working, like her window displays. We just created a formula that made those "working...

a pair of purple shoes

Hey Reader If I’m being honest, this isn’t really a pivot. It’s a return. A reinvention of merging what’s always been true for me. You’ve probably heard me say this before, but I’ll say it again for the people in the back: We didn’t start these businesses just to box ourselves in. We wanted freedom. Flexibility. Fulfillment. And that means sometimes you have to let your business evolve—not just because you feel it, but because the market demands it. Right now, I’m seeing so many...