How to Stop Overcomplicating Your Holiday Sales


Today I want to debunk the biggest "sales" myth about Holiday shopping storefront business owners believe.

🚫 MYTH: More Promotions = More sales!

✅ FACT: You don’t need complicated "sales" to have a highly profitable holiday season.

Having too many offers actually cost small storefront owners more money.

Here’s what DOES work:
💡 One simple promotion that customers love
💡 Easy-to-understand signage
💡 Clear customer communication
💡 A plan that doesn’t require YOU to be in the building nonstop

🎄💸 This is the most peaceful and profitable way for small businesses to do the holidays.

If you’re a product based storefront owner, boutique owner, hairstylist, beauty professional, barber, or any other wellness provider with your own space … and you want me to craft your holiday sales growth plan (fast), I’ve opened spots for private strategy sessions specifically designed to increase your sales this holiday season without sacrificing your joy, energy or more time away from your family.

  • Step One: Complete your intake form to help me learn all about your business goals
  • Step Two: I'll create your Holiday Sales Growth Strategy which includes: ✔ Your Simple Signature Promo ✔ A Minimalist Marketing Map ✔ Your Custom Time-Off Workflow
  • Step Three: Meet me on zoom for 60 min. session where I explain your plan and answer your questions so you can implement the simple strategies ASAP

Click the link to work with me for just $247.

https://hello.dubsado.com:443/public/appointment-scheduler/6925e26bad2cc5b048df0325/schedule

Check out real reviews from previous clients I've worked with here: https://sonjasymone.com/testimonials/

Harmony Not Hustle Email Series

This ongoing email series supports entrepreneurs, high achievers and multi-passionate creatives to end cycles of burnout without compromising your well-being or your success. I combine my two decades of experience as a small business owner, leader and self-mastery expert to teach others how to create success models that fit YOUR energy, values and vision.

Read more from Harmony Not Hustle Email Series
Elegant table setting with christmas tree background

Hey Reader, Every year around this time, I see storefront small business owners hit the same wall: They want great holiday sales…but they also want to enjoy the holidays themselves. And it feels like you have to choose. Let me say this clearly: You do NOT have to sacrifice your peace to make money in your business. Your schedule can be intentional.Your sales can be steady.Your stress can be LOW.Your holidays can actually feel like and be holidays for you. I’m helping a small group of...

a group of black boxes with orange bows

Hey Reader, If you’re a storefront business owner (service or retail based), this is the moment where everyone is telling you you’re “behind” if you don’t have a Black Friday plan. But here’s the truth: Black Friday sales are metrics that matter for big retailers.Small local businesses make most of their holiday money between Dec 1–24. So no, you’re not behind.You’re actually right on time. And if you want a simple, custom plan for the next 30 days that helps you make more sales and lets YOU...

A stack of money with a button on top of it

Hey, Reader! The 2025 government shutdown might already feel like old news, but guess what? My tried & true strategies for weathering economic shifts aren't! In my latest episode of the Harmony Not Hustle podcast, I spilled the beans (and maybe a cup of coffee on my pants) on keeping your revenue flowing while scoring FREE promos and serving up some community love. Because if you have a spouse like I do, who works for the Federal Government and was deemed essential enough to work but not get...